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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented 4Ps; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

In her poignant and touching memoir, Cookie Johnson, wife of NBA icon Earvin “Magic” Johnson, shares for the first time how her husband’s HIV diagnosis twenty-five years ago sent her life and marriage in Sustainability Marketing - a Global Perspective 2E ebook pdf a frightening new direction. Ataxerxes, King of Persia needed a wife. This warrior lord was so powerful that he could make his choice from all his Empire. He picked the one girl who would have given anything to have been passed over, a Jewish scholar, Esther, from the back streets of his capital, Shushan. To a King bored by the chattering of women wreathed in musky scents, this changeling was a breath of fresh air. But the new Queen of Persia was lost in a world of protocol and soon lost her husband's favour. Worse, she had to hide her faith and deny her origins for Haman, the King's favourite, was an Amelekite, an ancient enemy of the Jews, and determined to have revenge. Esther's only hope to avert a holocaust was to risk her own life and go, uninvited, before a King who had already disposed of one unpopular wife. Norah Lofts' Esther, first published in 1951, is a magical re-telling of the Old Testament Book of Esther, the story behind the Jewish festival of Purim.

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Author: Frank-Martin Belz,Ken Peattie
Number of Pages: 352 pages
Published Date: 29 Oct 2012
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781119966197
Download Link: Click Here
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Practical Switch Work : A Hand-Book for Track Foremen